Friday, February 22, 2008

Who is Behind Cheeky Jeans?

A busy, business owner and mom of three with a little extra energy and a lot of extra skin.

So much in fact, that no matter how many sit ups she does… there remains a bit of unfortunate… overhang, a bit of bulk, a gentle reminder of the children she bore.

She knew so many friends wearing Spanx (tm) under Sevens, sweating in boardrooms, perspiring in playrooms… that she thought there had to be a smoother way to keep it together…

So right after her daughter was born in 2006, she created a pair of “cheeky jeans” … and then another… and another. And she flashed a few family members, and even a few friends, revealing her design… only to find… a need in hiding.